30 September 2010: Finally the first opening of "services area" with network of “Info Traffic via bluetooth” . Service area of Gonars in fact is the first official "service area" with a system of traffic informations “Autovie Venete”.

It allows to every user with bluetooth on the cellphone to receive in real time news about traffic condictions in the road of interest.

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In this period of holiday, BLUEMOZ has introduced the NEW firmware of proximity marketing BLUEMOZ.

Some of the most important features:

More stability of system;

Increase of speed of scanning and broadcasting (soon we will publish the comparative table with competitors); Possibility of implementation of WiFi marketing function (it’s required only the WiFi support like accessory, see price list).

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Recently analysis about the relation between italian people and mobile marketing indicates that over 21 milions of italians interact using Bluetooth technology of cellphone.

An important growth if we think this increment of  20%  is happened in the last year.

Other important data, ta king the italian people from 15 to 65 years old, about 53%  of people has the  bluetooth of cellphone turned on.

Trend very interesting emerged in the last statistics about mobile marketing is the increase of italians’ number interested to receive into their cellphone informations and utility as promotion and discount, special offers, news about own interest.

In high growth also the number of users that want  partecipate to sweepstakes using theirs cellphone (more details about this argument in BluFreeInfo – www.blunetwork.info).

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The "Mobile marketing" is becoming one of the most important channel of comunication in the "hospitality" market

Radio, Tv, and press are the systems of promotion most addicted from the world economy crisis.

Opposite trend for the innovative systems of comunication like "Bluetooth marketing", "WiFi marketing", "Digital signage".

More and more companies of "hospitality" find in this system of comunication a point of reference to promote their business and provide service to its customers.

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The cellphone is one of the most important inventions of this century, but today is also an important vehicle of advertising (Mobile marketing).

Proximity marketing directly to mobile devices (Bluetooth marketing and WiFi marketing) has taken always more interest from both big brands and small business.

Following this trend, Bidpremium has created the first italian network of Proximity marketing using Bluemoz tecnology:

www.blunetwork.info

This bluetooth network is present with different "Bluemoz hotspot" in italian airports, train stations and other points with high traffic of people.

This coverage guarantees an high number of advertising sended every day to thousand of mobile devices.

The market of Mobile Advertising is started from few years, but statistics tell that the growth of this market is important and fast.

The diffusion of mobile devices like smartphones, iphone, etc, is always more elevata and moreover, not less important, the Proximity marketing allow low costs and comunications in real time.

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Finally the new products BLUEMOZ  with new firmware, more performance, more stability, possibility to implementation WiFi, UMTS Key, every optional for every kind of application (see comparative table).