As of today, more than 1 billion people have a Facebook account, of these the 25% are Facebook account in Europe;
23% of the Facebook users check theur account 5 or more every day;
80% of users prefer to connect with brands on Facebook
23 million users have registered with it in Italy alone and the trend amongst those aged between 45 and 65 is growing strongly;
33 million users in UK;
32 million users in Turkey;
18 million users in Spain;
26 million users in Germany;
26 million users in France;
10 million users in Polland;
8 million users in Russia;
8 million users in Netherlands…..
625.000 users join in Google+ every day;
The “+1” button is used 5 MILLION times a day;
40% of marketers use Google+
Social Media has become the number one business in the web; faced with this revolution, estimates reveal that only 60% of top brands will manage to maintain their leadership position over the next 10 years. An example is the launch of Ford Explorer, which was able to generate much more traffic than the TV commercial during the SUPER BOWL in the US!
Analyzing the relational / informative connections on social network is very important: 69% of parents are “befriended” with their children/nephews and nieces / brothers and sisters on the social media. This is a very meaningful piece of data as 92% of pre-teenage individuals already have their on-line profile!
ABOUT SMARTPHONE / TABLE .. DID YOU KNOW?
According to statistical data there are 30 million smartphones and 2.9 million tablets in Italy, 50 million smartphones by 2015 and 12 million tablets are the forecast figures for the booming mobile industry in Italy. Forecasts have been analyzed by the School of Management at Milan’s technical university (Politecnico di Milano) during the presentation of Smau exhibition 2012
but most incredible, during the 2012, have been sold 1.4 billion of smartphone, with a world population of 7 billion of people.
2010 – 2011: +224% per year of searches done “on the move”
2011 – 2012: +66% per year of searches done “on the move”
This is a very significant indicator of the potentiality for mobility tools like Bluemoz Evolution.
At today there are 775.000 of app, the most used is Android followed by iOs:
72% of free app on Google Play Store, 56% on App Store;
The average price in the store of Android is 3.06$, 3.18$ in iOS;
In UK 53% of people between the ages of 17 and 18 years write messages while driving;
24% use social network while driving;
21% shave his beard or makeup while driving
In UK the smartphone most sold in the first 3 months is iPhone 5 with a market share of 15%, followed by Galaxy S III with 11,4%
